Digital product passport infrastructure
Every product becomes a digital identity.
Naimi gives each physical product a verified, tamper-proof Digital Product Passport — compliant with EU regulation, impossible to counterfeit, and connected to the people who own it.
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01 — The shift
What does a product need to enter a market?
Just as people need passports to cross borders, products increasingly need Digital Product Passports to access global commerce.
People
Person
→
Passport
→
Border control
→
Access
Products
Product
→
Digital Product Passport
→
Verification
→
Market access
<200msQR scan response
16DPP data categories
2027first ESPR deadline
90 daysto go-live
02 — How Naimi works
From product to digital identity.
01
Create
Every item receives a cryptographically unique QR code or NFC chip. A fake can copy the label — not the cryptography.
02
Verify
Each scan is checked in real time. Cloned codes, replayed tags and impossible locations are flagged automatically.
03
Own
Buyers register ownership with a scan. The brand gains a first-party customer — whatever the sales channel.
04
Track
First sale, resale, recall, end of life. The whole lifecycle stays visible — and provable — for every single piece.
The consumer view
The passport in their pocket.
99% of scans happen on a phone. What opens is not a PDF — it is a living product page the brand controls.
01
Instant.
The passport opens in under 200 milliseconds — before the phone is back in the pocket. No app, no login. Scan, and it is simply there.
02
Complete.
Composition, care, carbon footprint, hardware, packaging — every field the regulation requires, made legible for the person holding the product.
03
For machines too.
The same QR answers customs, marketplaces and ERP systems with structured data — GS1 Digital Link, EPCIS 2.0 events and W3C verifiable credentials.
N A I M I
<200msscan to open
Passport verified
Firenze, IT · just now
Firenze, IT · just now
GET id.naimi.it/01/…/21/…
{
"@type": "ProductPassport",
"gtin": "8056789012345",
"serial": "NAIMI-00482",
"status": "verified",
"issuer": "did:web:did.naimi.it",
"anchor": "polygon:0x9e67…a22a",
"epcis": "…/events"
}
application/ld+json · structured response
03 — Why now
DPP is no longer optional.
ESPR has been law since July 2024. The delegated acts now set the clock, category by category. Non-compliance does not mean a fine — it means no access to the EU market.
Feb 2027
Batteries
2027–28
Steel, iron & aluminium
~2028
Textile & apparel
~2028–29
Footwear · Electronics & ICT
~2029–30
Furniture & design
The window is open — brands that start today arrive first
04 — One platform
Compliance. Authenticity. Relationship.
Not four vendors and a systems integrator. One infrastructure, already operational, that resolves the entire stack.
I
ESPR-ready passports
Sixteen data categories, a real-time completeness score per product, and automatic SCIP and DoC exports. Compliance becomes a measurable path, not a deadline panic.
II
Anti-counterfeiting
Cryptographic serialisation on every QR; NTAG 424 DNA chips for luxury pieces. Duplicate scans in Rome and Tokyo two hours apart raise a flag automatically.
III
First-party customers
Ownership registration turns every buyer into a direct relationship — and makes GPSR recall notification possible at all, by item, lot or variant.
Completeness, live
Every product shows its DPP completeness score and exactly which mandatory fields are missing.
Recall, surgical
Notify exactly the owners of the affected lot or item — an obligation under GPSR, a capability only Naimi provides.
Scans, mapped
Where products are scanned, by whom, how often — with geographic anomaly flags built in.
05 — Made in Italy
Infrastructure with an Italian signature.
Naimi is designed and engineered in Italy, for the supply chains it knows best — fashion, luxury and manufacturing. Notarised proofs live on a public blockchain and survive independently of any vendor. Your identity layer, on your domain, under your control.
100%GDPR by design
06 — Onboarding
Operational in 90 days.
Days 1–30
Audit & assessment
Product data mapping, gap analysis against ESPR, GPSR and REACH, pilot line selection.
Days 31–60
Platform & pilot
Pilot products onboarded, ERP and supplier flows connected, first passports issued with completeness scoring.
Days 61–90
Scale & go-live
Full catalogue rollout, consumer QR and NFC live, monitoring and analytics active.
Talk to us
Impossible without Naimi.
Leave your number. A person — not a sequence — calls you back within two business days.
✓
Grazie.
We will call you within three business day.
No mailing list, no sequence — one conversation.